As many of you know, we are a Canadian based business, although many of our customers are located in the USA and abroad. July 1st is Canada Day. We are turning 151 years old, and is a wonderful place to live and to do business. If you have never been here, I encourage you to sometime make the trip, and we would be happy to give you some ideas and information on where to go and what to see.
We are located in Southern Ontario, about 45 minutes between the USA border and downtown Toronto (Where the CN Tower is). Toronto is a very large city, quite similar to New York, but smaller and not as mature. In our area, we have some of the worst traffic in North America (Yes, even worse then LA and NYC).
You will find Canadians to be nice people, our country is massive and has plenty to offer you, and you will find that each province has a very unique vibe and style and is very different to all the others.
If any of you have been to Canada before, we encourage you to comment here with some of your experiences about Canada. So Canada, Happy 151th birthday! As always, we would like to thank all of our Canadian and International customers for being loyal and doing business with us. We appreciate every one of you, and we look forward to doing more big things with you all as we continue through 2018.
2018 has been a great year so far. We have secured some new data sources and are working very hard to get more of the new data and content that we have up on the website. Over the next couple of months, your going to see weekly updates of new data being posted, so we hope you will check it all out and continue to make purchases for your business. We also have some planned rollouts of some new services and systems that have been in the works and development for some time now. We will be very excited to share all of that with you once its fully ready for launch (Within 2-3 weeks from today).
One other side note - Our Daily Feed #1 is now available as a real time API as well. So, if you are one of those customers who is not a fan of the daily FTP service, we can now deliver via the real time API as well, just contact us to get started with that so we can setup your account.
During this Easter season, we want to wish you and your families prosperity and happiness.
We look forward to working and growing with all of you as we continue to plow though 2018 together.
Common Data and Leads Generation Errors to Avoid in Business
Converting your leads to increase your business revenue takes a lot of effort and sometimes, making some mistakes will cause you to do more harm than good to your business. Today, there are many methods of generating business leads and combined with the right strategy for your business, conversion should be easy to achieve.
However, small businesses should be careful about the ways they process leads in order to ensure that they are able to grow a constant stream of leads that can attract revenue-generating customers. Here are some of the mistakes to avoid as a business that uses marketing data and leads:
1. Not knowing your audience.
As a marketer, there is a serious need to do proper research to identify what your audience requires from you. Not knowing your audience leads to the wrong message being passed across during the marketing campaign which could lead to a waste of effort. Also lack of understanding of target audience leads to a lack of attention from those watching or coming in contact with the message. If the target audience cannot relate to the message, then there’s little chance of making a marketing impact.
Before working your leads, identify your audience first. Find out what their interests are and what demographics you want to target. This includes knowing what pains they are going through, their pleasures and unique needs. During your marketing campaign, you need to find a way to connect to your audience so that your message has a better chance of taking root and leading to a conversion and eventually revenue.
2. Being too vague
Most customers have specific problems that they want your product or service should solve. If your product comes off as being generic and without a unique selling point, then there will be a low conversion rate and leads getting wasted. Part of product development is identifying areas of specialization. This increases the rate of lead conversion and revenue generation as a result.
Developing a specific product or service also increases the likelihood that your product will be referred by users to others. This helps to increase your value proposition and the amount you can charge for your product. Create your niche and own it.
3. Wrong positioning
Understanding your audience goes along with understanding your business and product offerings. This also means you should express your brand message as eloquently as possible. Not letting your leads know exactly who you are causes you to lose valuable business. Marketing efforts must go into ensuring that the messaging is clear and expressed in the right way to your target market.
Your audience deserves to know enough about you to make a decision about whether to stand with you or not. This also helps you to grow brand loyalty and referrals.
4. Not giving enough value
When cold calling leads or making marketing campaigns, you need to show that you are offering value. What value are you exchanging for personal contact information? Getting leads to sign up to your business sometimes needs you to offer some measure of value. This could be in form of a report, a free seminar, a webinar or a free download. It should be something that offers value and has useful information that will convince the lead to sign up.
These types of offers are sometimes referred to as lead magnets. They are the first rewards that a lead gets from responding to your call. They help to increase the accuracy of leads received from landing pages and web forms.
5. Asking for too much information
There are many items on a leads form that can put off a first-timer. Some businesses make the mistake of using cumbersome lead registration forms that request for so much information that the audience becomes suspicious or do not have enough time to fill it out at the end of the day. Instead of moving on strong, you can request for just the most important details which are names and email address.
Once they sign up to your easy mailing list form, you can then continue to communicate with them until they are comfortable before requesting for the rest of the information. Let people trust you and like you before you being to request for their details.
6. No referral program
It is easier to get referrals when you have an established system of getting referrals submitted to you. When people like your product or service, you need to make it easy for them to share your information with their friends and family. Social media plugins are helpful when dealing with data and leads from online websites. One advantage of referral leads is that they are not cold leads. They are warm because they are taking the recommendation of someone they already trust which means that they are not just getting into your system unannounced.
Referral leads are easy to get if you make it easy for your clients to refer people to you. There are many simple referral systems you can use to increase the network reach of your existing customers. Whatever you choose will depend on the type of business that you run.
Data and leads are important to your business and when used right, can lead to several hundreds of thousands in revenue. Another benefit is that there will be repeat businesses which join you and are satisfied, contributing a huge monthly recurrent revenue for your business.
Leads and data are expensive and so should be handled right. Most of these mistakes are not exclusive to small business and can affect any business structure. Keeping sight of the overall goal is important as well as taking a step back every few weeks to verify the success rate of your current leads generation. Once you notice any of these errors, you should take quick steps to ensure that you do not get affected negatively by such system lapses.
In the sales and marketing world, leads refer to those who are interested in participating in a service or purchasing a product. A serious lead that is gotten through an email sign up or personal contact is your best chance of getting a new client or customer. Leads are critical to business because they help to grow sales and business advancement.
When you are trying to expand your business, chances are most of your potential clients do not even know about you yet. While some clients will find you by chance, this is not a sustainable way to grow your business revenue as it will take too much time to reach a pace to keep the business profitable.
Leads prospecting is a relevant aspect of business development because it can help you to focus on the right audience to approach with your products and services that can improve your business. Data and leads can be obtained easily. However, quality leads and data are more difficult to come by and no matter what you pay for them, they are usually a worthwhile investment for any business. Finding leads that you can convert to clients for your business is important. When trying to raise revenue for your business, leads help you to keep track of your clients and position your salesforce to be effective.
There are many ways that buying quality leads and data can assist you in making better business decisions and progress. Here are some of them;
Direct marketing to clients
Customers that want to acquire your product and services usually give their consent for you to call or email them for marketing offers. Purchasing business leads and data from a reliable vendor is important because the data provider has pre-selected your target market demographic, so you no longer have to wait for clients to stumble onto your webpage. This means that you can save plenty of time and personnel man hours by going straight to your target market to offer them your products and services. Generating leads and data automates the process of marketing by removing the randomness and helping you be more efficient in selling your products and services.
Being able to identify your direct market greatly increases the success rate of your marketing pitch. By the time you now have identified your target market and added them to your existing database, you also gain a community of clients in the process that you can always target with new products and services without searching for a new market.
Open channels of communication
Building a community that you can communicate your business updates, good and services to is critical in growing your business quickly. Purchasing quality leads and data helps you to maintain a steady stream of communication with an audience that is amenable to your message. Lead optimization can be done by including a call to action to your messages that gives your audience a chance to contact you whenever required.
Leads and blogs also allow you the chance to create a blog post, product catalog or free advice that will keep your business top of mind. The advantage of this is that you are always close to your target market in such a way that when you actually have a product or service to offer, you already have a market segment that is ready to accept your offerings. Instead of wasting time compiling a list of contacts to send your new product or service too, you already have a ready-made group of leads that are ready to receive your message and patronize you.
Community building through email lists
Using leads and data helps you to maintain a congregation of clients that are most likely going to patronize your products or services again instead of always looking for clients every time you have a marketing campaign. Imagine trying to sell diapers and having an existing list of young females within an age gap. This means that you don’t have to worry about contacting the wrong set of people.
You can use leads and data to specify exactly those you want to communicate with. Your leads supplier is capable of differentiating data sets, directly to whatever type of people you want to contact according to age, sex, religion, race and even location. Leads are critical when you are trying to grow your social media presence for your business. The leads help you to put a focus on the exact people that you need to be in touch with. Growing a community ensures that you maintain a customer base that will patronize you and refer you to their communities. These communities can be converted to revenue, not just on the short term, but long term as a constant value chain for your business.
Better conversion and retention percentages
Having quality lessens the burden of marketing that you have to do as well as customer communication. Because leads have been pre-qualified for the purpose you need them for, you already screen out most undesirables even before your marketing campaign begins. Buying your data and leads from a veritable leads agency ensures that you spend less on your marketing efforts and convert even more than before. This is a fast way to increase corporate revenue easily. Business revenue also grows further as a result of a higher conversion rate of leads.
Buying quality leads from a licensed and certified lead agency guarantees you savings in time and money as well as higher rate of turnover which helps your business to grow faster than usual.
When using leads for your sales campaigns, it would result to a waste of time, efforts and marketing budget. Having correct customer data will help you to save money and it will make your marketing team more productive to achieve your company’s sales targets. Your leads database is important to your business and here are some tips to help you to improve your business efficiency with more accurate data and leads.
1. Tidy up your database
The best way to start making your leads accurate is to clean it. This requires you removing duplicates, wrong spellings and other errors. Cleaning a database is just like doing housekeeping for your home. When data is incorrect and faulty, you will be costing your business plenty of time and money to process leads that are no longer relevant to your business. This is especially important if your business is in an industry where the leads are volatile like the entertainment, food or human resource industries. That is because data and leads in these industries are subject to a high fail rate and turnover.
Tidying up your database requires taking a close look at the bounce mails and auto responses. Duplicate entries also need to go. There are also companies that can help you clean up your leads database by renewing your contacts list.
2. Update the most important information
Organizing your leads and database requires making sure that the core of your data is correct. It doesn’t mean that you should have too many fields, updates or customer interests. The key fields such as name, telephone number and email address should be the fields that get the most attention. Try to keep your information updated as much as you can to avoid having customers getting missed out due to wrong details. Even if some of the other information are wrong, at least, your sales campaign will still be able have some traction. Having the most updated information also allows you to have more insight as to what your customers are up to, their occupations, traits and how to better target your sales pitch to suite your market.
3. Keep Geographical data normalized
If you don’t have accurate geographical data, planning a regional sales campaign or regular field operations may be difficult. Geographical data can help determine how to spread out your workforce to work available leads and data. In order to ensure that your marketing campaigns are done right, search all the states and city fields to correct all wrongly spelt ones. At the very least, make sure state and country data fields are correctly filled out so that your marketing plans can be accurate. Ensure that the abbreviations for states are kept uniform so that it is easier to filter out specific states and country data as needed.
4. Make use of job title data
A well-organized database is important in running efficient marketing campaigns that are optimized for personalized engagement. You should essentially be able to separate your database according to fields like job title, job level, geographical location, what industry they are in and other insightful data. Depending on the purpose of your marketing campaign, it may be good enough to just know that a lead works in Engineering. For other purposes, it may be required to know whether the lead in an executive, starter or manager. Having this data allows you to better decide how to approach a lead and what products to tailor to that campaign.
Using the correct job title data also important when deciding sales funnel points. Identifying job title keywords also allow you to better use data automation tools as well as reduce duplicated efforts.
5. Merge existing records
Avoiding duplication in your leads database is helpful when you’re adding new leads by hand or using a web form. There is a chance that you already have these records in your database, so you will likely have two data fields that are not totally alike but are pretty much the same. Instead of just deleting two contacts or replacing the old contact with the new one, you could lose valuable data from both records. A recommendation is to merge the details on both fields so that you can have more information about the lead. During a call back, you can then confirm which are the most recent or correct and end up with a more accurate lead than no lead at all. You can also catch duplicates by comparing the email addresses. Most CRM software compare new records to existing ones so after updating the record, you have the option to amend the existing one with the new information received.
6. Maintain a Style Sheet for your database
A lot of lead management software now help to organize your database and introduce consistency through the use of a standardized data entry template. This helps to reduce the possibility of errors. You can also use drop-down lists to at least ensure that data entry errors are also removed. You can also reduce errors in manual data entry through a style sheet and an agreed set of abbreviations. Having a standard format improves database veracity over time and ensures that you can easily filter your records to match marketing and data requirements.
7. Ensure data security roles
When you are receiving data from many sources and many people have access to it all at the same time, keeping your database accurate may be difficult. There sometimes is a need to assign roles for data access so that users are only able to work with records that concern them, not with the entire pool.
Keeping your leads database is not something that you do once and are okay with. It requires setting a standard that allows you to maintain the clean state in perpetuity. These tips will go a long way in helping you get that done, starting today.
In the world of sales, a lead is a person who is interested in acquiring your product or service. Most times, an interested lead acquired either via physical contact or email is highly likely to be your next customer. Leads are important because they directly lead to revenue and business growth.
When trying to grow your business, you do not expect that new customers and clients will just find you out of thin air. While this happens at times, it is not a sustainable way to grow your business at a pace where you should be expecting to grow this year.
Prospecting is an important part of business development and it pays to have the right data and leads to help me target the right type of clients that your business needs. Data and leads are easy to come by, great and workable leads however are harder to find and are always worth the investments when you spend on them.
When prospecting for sales, leads are important to help you maintain contacts even as people move from one job to another or location. Data and leads as a service however can help your salespeople to be more efficient. Ever wondered why people spend so much to get quality leads for their businesses? It is because of how important to growing a business.
Here are some ways that purchasing data and leads can help to put your business on an unstoppable upward trajectory in sales and revenue with ease;
1. Leads and data help you sell your business directly to clients
People that are interested in your product typically give you permission to contact them. When you buy leads and data, the provider has already determined what kind of people you need to contact in order to offer them your product. Instead of waiting for email sign ups to come to you, by purchasing leads and data, you are taking a quick step to save time and go directly to people that are likely to patronise you. Lead generation helps you automate this process and instead of looking for leads, you can go straight to the business of trying to sell your product or service to them.
Because they are in your target demographics, you are more likely to succeed in your sales pitch to them. When they also join your regular mailing list, you find that you now have a community that you can sell your products and services directly too whenever you have a new offering without wasting time looking for those to target.
2. Keeping lines of communication open
Buying leads and data of potential customers is a great way to start a business community especially when you are launching a new product. Purchasing leads and data lets you establish communication with a group that is likely to listen to what you have to say. To further optimise your leads, you can include a call to action which encourages them to click another link to your business or website and carry out an action.
This can be to read a blog post, a product offering or simply to register for a free consultation. Leads and data can help you to bridge the gap between you and your target market so that when you have something to say, there is a group ready to receive your communication with an already primed mindset to buy from you.
This means that you can sell more with less effort, instead of randomly broadcasting.
3. Building a community through leads and email lists
When you purchase leads and data of customers likely to accept your product, you are creating a community of repeat customers. Imagine running a business of selling diapers and you are contacting everyone blindly. You can simply purchase a list of females within a certain range of age, who may have children.
Yes, data and leads can be this specific and your leads provider can help you narrow it down to those most interested in your product. You now have a chance to share your story and knowledge with the right kind of people who are already halfway to becoming your clients. Leads can also be important in building a social media community for your business. The leads will focus on who your customers are, what they like and the solutions you should be providing to them. Communities are important to your business and having a good one makes it easier for you to hit your sales revenue and saves you money spent in leads generation and marketing efforts.
4. Higher conversion rates
The rate of conversion for quality leads is usually very high compared to cold calling and other forms of customer outreach. This is because the leads are already pre-assessed before you receive them. This greatly reduces the amount of work that you have to do, reducing your sales costs and increasing your revenue.
Lead generation can help you save a lot of money for your business while providing you with easier and more workable prospects for your business. One thing to note is that it is very important that your purchase your leads and data from a reputable lead agency that is ethical. Dealing with a shady leads agency could expose you to lost revenue from inaccurate information, junk leads that have been sold multiple times or even flat out made-up information.
Using a honest and trustworthy lead agency to purchase your leads and data is a sure-fire way to expand your business revenue quickly even as a start-up, complementing your traditional lead generation methods. Don’t forget that a lead is only as reliable as the lead agency that you are sourcing them from. Purchasing quality leads from a reputable agency will save you money, time, labor and most importantly, help you grow your business much easier than ever before.
Thanks for checking out our new blog.
We are going to be posting a lot of our experience and knowledge about the data and lead business here.
The goal is to be making a new blog post on here daily to keep our subscribers engaged and interested in all the new content we plan to be posting.
Is there anything you want us to write about? Please send us a note.
Are you interested in guest blogging on our platform, please let us know and we would be happy to have you apart of our content on here.
And as always, we want to thank all our loyal customers for being patient with us while we transitioned to our new website here.
We look forward to working with all of you through 2018 and beyond.